TY  - BOOK
AU  - Gladwell,Malcolm
TI  - Revenge of the tipping point: overstories, superspreaders, and the rise of social engineering
SN  - 9780316575805
U1  - 302 20
PY  - 2024///
CY  - New York 
PB  - Little, Brown and Company
KW  - Difusión de la información
KW  - Aspectos sociales
KW  - Redes sociales en línea
KW  - Influencia social
KW  - Psicología social
KW  - Manipulación
KW  - Cultura digital
KW  - Transformaciones sociales
KW  - Sociedad de la información
KW  - Comportamiento colectivo
KW  - Ingeniería social
KW  - Efectos de contexto (Psicología)
N1  - Incluye referencias bibliográficas e índices; Introduction. The passive voice “has also been associated…” -- Casper and C-Dog “it was just like wildfire. Everyone was jumping into the game.” -- The trouble with Miami “He would smoke a blunt, and then between eight and, say, noon he would launder upwards of a million dollars.” -- Poplar grove “the parents are outta their f—ing mind.” -- The magic third “i would say, absolutely, there is some tipping point in my experience.” -- The mysterious case of the Harvard Women’s Rugby Team “the feeling was that student athletes bring something special to a community.” -- Mr. Index and the Marriott Outbreak “We assume it was introduced by one person.” -- The L.A. Survivors’ Club “And I didn’t talk about the Holocaust, not even to my own child.” -- Doing time on Maple Drive “I drove the car off the road on purpose.” -- Overstories, superspreaders, and group proportions “OxyContin is our ticket to the moon.”
ER  -