how capitalism took hold of graphic design, and how to escape it Pater, Ruben creator text Amsterdam, Países Bajos Valiz 2021 1a.Ed monographic eng

print

552 Páginas ilustraciones (principalmente color), gráficos, facsímiles, mapas, retratos Intro / Ruben Pater -- Part 1. The Designer as scribe. On the record / Trading information ; In gold we trust ; Notes form the bank ; The plastic economy ; Playing with money -- The designer as engineer. One size fits all / The good citizen ; Desktop power / Scientific rhetoric ; Get off my property! ; To map is to conquer -- The designer as brander. Making marks / Corporate identity ; Contraband / Stealth branding ; Selling the city -- The designer as salesperson. The sales curse ; The worship of products ; Design vs. advertising ; Quantified everything ; Crash sale / Banana republic -- Part 2. The Designer as worker. A history of work ; My work is my passion ; Work it harder do it faster ; The end of work ; Showing solidarity -- The designer as entrepreneur. Like a boss ; The star designer ; Intellectual property -- The designer as amateur. Who is a designer? ; The rise of professionalism ; If you don't get paid, it's not work ; A matter of taste ; Informal economies -- The designer as educator. Teaching design / The school as a factory ; The creative curriculum ; Who even has $50,850? ; Towards a radical pedagogy -- Part 3. The designer as hacker. The age of data / What is a hacker? ; Who owns the network ; Merchants of data ; Pixel engineers and time thieves ; Stupid artificial intelligence ; The hacker ethic / Open source ; Ethical digital design -- The designer as futurist. The Spectre of speculative design ; Priests and prophets ; The prediction economy ; Design and the future / Trading futures ; Commodification of the future ; Design derivatives -- The designer as philanthropist. Change makers / Philantrocapitalism ; Design for good / Design thinking ; Design like you give a damn ; The white saviour industrial complex ; Mutual aid -- The designer as activist ; What is activism? ; The personal is political ; The design commons -- Brave New Alps ; Common Knowledge ; Cooperativa de Diseño ; Mídia NINJA ; Open Source Publishing ; The Public -- Part 4. Outro. Alt/escape ; Common Sense. Ruben Pater Incluye referencias bibliográficas e índices Capitalismo Aspectos culturales Artes Gráficas Aspectos Políticos Diseño gráfico Aspectos sociales Arte y sociedad 9789492095817 CO-BoUCM 250606 20250606141807.0