TY - BOOK AU - Kim,Youna AU - Jin,Dal Yong AU - Lee,Soo-Man AU - Paquet,Darcy AU - Jong-hee,Song AU - Kim,So Hye AU - Anderson,Crystal S. AU - Elba,Mariam AU - Sol,Lee AU - Kim,Lia AU - Sung,Damsom AU - Lee,Sun AU - Elfving-Hwang,Joanna AU - Choi,Yoojin AU - Eun,Gee AU - Lee,Yunah AU - Yeo,InHae TI - Hallyu! : the Korean wave SN - 9781838510336 PY - 2022/// CY - Londres, England PB - V&A Publishing KW - Arte comercial KW - Exposiciones KW - Siglo XX KW - Corea (Sur) KW - Cultura popular KW - Historia KW - Civilización KW - K-pop (Subcultura) N1 - (from table of contents) Director's foreword -- Sponsors' forewords -- Introduction: the hallyu origin story / Rosalie Kim -- (K-culture and soft power). Hallyu: soft power and politics / Youna Kim -- Digital Korean wave: from Esports to K-pop / Dal Yong Jin -- Culture technology and the future of hallyu / Soo-Man Lee -- (K-drama, webtoons and film). The road to 'Parasite' (and beyond) / Darcy Paquet -- Webtoons: from scrolling to streaming / Rosalie Kim -- Film make-up: in search of the right keyword / Song Jong-hee -- The conundrum of global Korean culture: on 'Squid Game' / So Hye Kim -- (K-pop and fandom). Beyond appropriation and appreciation: the cross-cultural dynamics of K-pop / Crystal S. Anderson -- 'Into the new world': K-pop fandom, civic engagement and citizenship in the global south / Mariam Elba -- K-pop choreography - an interview with Lia Kim / Lee Sol -- K-pop's fictional universe: symbols and hidden clues in K-pop music videos / Dasom Sung -- K-pop and YouTube / Sun Lee -- Pretty tough: the aesthetics of K-pop masculinities / Joanna Elfving-Hwang -- (K-beauty and fashion). Formulating K-beauty: a century of modern Korean cosmetics / Yoojin Choi -- Hanbok: Korean traditional, contemporary and fashionable dress / Yunah Lee -- Korean street style / InHae Yeo with Dasom Sung -- K-pop style / InHae Yeo interviews Gee Eun ER -