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  <titleInfo>
    <title>Marketing online</title>
    <subTitle>estrategia y táctica en la era digital</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Markuleta, Mikel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Errandonea, Iraia</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Bogotá (Colombia)</placeTerm>
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    <publisher>Alpha Editorial</publisher>
    <dateIssued>2022</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>148 páginas</extent>
  </physicalDescription>
  <note type="statement of responsibility">Mikel Markuela</note>
  <subject>
    <topic>Marketing digital</topic>
  </subject>
  <subject>
    <topic>Mercadeo por Internet</topic>
  </subject>
  <subject>
    <topic>Identidad de marca</topic>
  </subject>
  <subject>
    <topic>Marca personal</topic>
  </subject>
  <subject>
    <topic>Modelo BOE de marketing online</topic>
  </subject>
  <subject>
    <topic>Influencer marketing</topic>
  </subject>
  <identifier type="isbn">9789587787627</identifier>
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    <recordCreationDate encoding="marc">260212</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260212190945.0</recordChangeDate>
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