@book{326215,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Marketing},
	publisher = {Pearson Educación},
	year = {2012},
	address = {México},
	edition = {14a.Ed.},
	note = {Traducción autorizada de la edición en idioma inglés, titulada Principles of marketing, 14th ed. published by Pearson Education, Inc., publishing as Prentice Hall, Copyright 2012}
}