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  <titleInfo>
    <title>Identity</title>
    <subTitle>Chermayeff &amp; Geismar &amp; Haviv</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>Chermayeff &amp; Geismar &amp; Haviv</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mars, Roman</namePart>
  </name>
  <name type="personal">
    <namePart>Maeda, John</namePart>
  </name>
  <name type="personal">
    <namePart>Ho, Joyce</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="text">Brooklyn, NY</placeTerm>
    </place>
    <publisher>Standards Manual</publisher>
    <dateIssued>2025</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>312 páginas : ilustraciones</extent>
  </physicalDescription>
  <abstract>Documentación del portafolio y la metodología de diseño de la firma Chermayeff &amp; Geismar &amp; Haviv, incluyendo entrevistas y una selección extensa de logotipos e identidades</abstract>
  <note type="statement of responsibility">[Chermayeff &amp; Geismar &amp; Haviv]</note>
  <subject>
    <topic>Diseño gráfico</topic>
  </subject>
  <subject>
    <topic>Identidad corporativa</topic>
  </subject>
  <subject>
    <topic>Logotipos</topic>
  </subject>
  <identifier type="isbn">9798218720247</identifier>
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    <recordCreationDate encoding="marc">260505</recordCreationDate>
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