@book{39963,
	author = {Anzola González, Elvira},
	title = {Administración estratégica  teoría y casos},
	publisher = {McGraw-Hill},
	year = {2012},
	series = {Educación},
	address = {México D.F. (México)},
	edition = {18a ed.},
	note = {Incluye índices.}
}