@book{40316,
	author = {Barrios Fajardo, Andrés and Panamericana Editorial Ltda},
	title = {¿Cómo medir el valor del cliente?  metodologías y herramientas},
	publisher = {Panamericana Editorial},
	year = {2011},
	series = {Temas gerenciales},
	address = {Bogotá (Colombia)}
}