@book{40320,
	author = {Macy, Beverly and Thompson,Teri},
	title = {The power of real-time social media marketing  how to attract and retain customers and grow the bottom line in the globally connected world},
	publisher = {McGraw-Hill},
	year = {2011},
	address = {Nueva York (Estados Unidos)},
	note = {Incluye índice.}
}