@book{40918,
	author = {Keegan, Warren J. and Benassini Félix, Marcela},
	title = {Marketing internacional},
	publisher = {Pearson Educación},
	year = {2009},
	address = {México D.F. (México)},
	edition = {5a ed.},
	note = {Incluye glosario e índices.}
}