@book{41307,
	author = {Johansson, Johny K.},
	title = {Global marketing  foreign entry, local marketing& global management},
	publisher = {McGraw-Hill Irwin},
	year = {2009},
	series = {McGraw-Hill/Irwin Series in Marketing},
	address = {Boston (Massachusetts, Estados Unidos)},
	edition = {5th ed},
	note = {Incluye índices}
}