01419nam a2200277Ia 450000500170000000800410001702000250005802000280008302000240011102000280013504000550016304100080021810000180022624500460024425000120029026000690030230000530037150000300042450400530045450504930050765000330100065000430103365000260107665000130110270000260111520211020105235.0130821s2012    xxua   gr           eng    a0132147556 (6a. Ed.)  a9780132147552 (6a. Ed.)  a136154409 (5a. Ed.)  a9780136154402 (5a. Ed.)  aCo-BoUCMbspacDeissy Garcia (modificó)d[Nuevo]00aeng1 aStrauss, Judy10aE-marketingcJudy Strauss y Raymond Frost  a6a. Ed.  aUpper Saddle River (Nueva Jersey, Estados Unidos)bPearsonc2012  a426 páginasbilustraciones, tablas, gráficos  aQuinta edición de 2009.  aIncluye referencias bibliográficas e índices0 aPast, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management 7aAdministración de empresas 7aGlobalizaciónxAspectos económicos 7aMercadeo por internet 7aMercadeo1 aFrost, Raymondd1960-