Strauss, Judy creator Frost, Raymond 1960- text xxu Upper Saddle River (Nueva Jersey, Estados Unidos) Pearson 2012 6a. Ed. monographic eng 426 páginas ilustraciones, tablas, gráficos Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management general Judy Strauss y Raymond Frost Quinta edición de 2009. Incluye referencias bibliográficas e índices Administración de empresas Globalización Aspectos económicos Mercadeo por internet Mercadeo 0132147556 (6a. Ed.) 9780132147552 (6a. Ed.) 136154409 (5a. Ed.) 9780136154402 (5a. Ed.) Co-BoUCM 130821 20211020105235.0 spa