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  <titleInfo>
    <title>Nuevas tendencias de marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gil, Esther.</namePart>
    <role>
      <roleTerm type="text">trad.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Keller, K.L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona (España)</placeTerm>
    </place>
    <publisher>Deusto</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>v, 197 páginas ilustraciones</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">K.L. Keller... [et. al.]; traducción Esther Gil</note>
  <note>Incluye índice</note>
  <subject>
    <topic>Administración de empresas</topic>
  </subject>
  <subject>
    <topic>Marcas de empresas</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <identifier type="isbn">8423420078</identifier>
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