@book{63819,
	author = {Kennedy, Dan S.},
	title = {The ultimate marketing plan  find your hook, communicate your message, mark your mark},
	publisher = {Adams Business},
	year = {2006},
	address = {Avon (Massachusetts, Estados Unidos)},
	edition = {3rd ed.},
	note = {Incluye índice.},
	url = {http://www.loc.gov/catdir/toc/ecip0518/2005026071.html}
}