TY  - BOOK
AU  - Belleflamme,Paul
AU  - Peitz,Martin
TI  - Industrial organization markets and strategies
U1  - 658.4012 20
PY  - 2015///
CY  - Cambridge (Inglaterra)
PB  - Cambridge University Press
KW  - Administración de empresas
KW  - Mercadeo
KW  - Organización industrial
KW  - Planificación estratégica
N1  - What is Markets and strategies?. -- Firms, consumers and the market. -- Static imperfect competition. -- Dynamic aspects of imperfect competition. -- Product differentiation. -- Advertising and related marketing strategies. -- Consumer inertia. -- Group pricing and personalized pricing. -- Menu pricing. -- Intertemporal price discrimination. -- Bundling. -- Asymmetric information, price and advertising signals. -- Marketing tools for experience goods. -- Cartels and tacit collusion. -- Horizontal mergers. -- Strategic incumbents and entry. -- Vertically related markets. -- Innovation and R&D. -- Intellectual property. -- Markets with network goods. -- Strategies for network goods. -- Markets with intermediated goods. -- Information and reputation in intermediated product markets
ER  -