@book{65807,
	author = {Johnson, Gerry and Alarcón Batlle, José E.},
	title = {Dirección estratégica},
	publisher = {Prentice-Hall},
	year = {1997},
	address = {Madrid (España)},
	edition = {3a ed.},
	note = {Donación Dr. Guillermo Galán.}
}