@book{72912,
	author = {Deimler, Michael S.},
	title = {The Boston Consulting Group on strategy},
	publisher = {John Wiley & Sons},
	year = {2006},
	address = {Hoboken (Nueva Jersey, Estados Unidos)},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/fy0701/2006296739.html}
}