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  <titleInfo>
    <title>Marketing channels</title>
  </titleInfo>
  <name type="personal">
    <namePart>Coughlan, Anne T.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Anderson, Erin</namePart>
  </name>
  <name type="personal">
    <namePart>El-Ansary, Adel I.</namePart>
  </name>
  <name type="personal">
    <namePart>Stern, Louis W.</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Upper Saddle River (Nueva Jersey, Estados Unidos)</placeTerm>
    </place>
    <publisher>Pearson/Prentice Hall</publisher>
    <dateIssued>2006</dateIssued>
    <edition>7th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>xxii, 602 páginas ilustraciones</extent>
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  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Anne T. Coughlan...[et al.].</note>
  <note>Incluye referencias bibliográficas e índice.</note>
  <subject>
    <topic>Administración de empresas</topic>
  </subject>
  <subject>
    <topic>Administración de mercadeo</topic>
  </subject>
  <subject>
    <topic>Canales de comercialización</topic>
  </subject>
  <subject>
    <topic>Distribución física de mercancías</topic>
  </subject>
  <identifier type="isbn">131913468</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip062/2005030008.html</identifier>
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    <url displayLabel="Contenido">http://www.loc.gov/catdir/toc/ecip062/2005030008.html</url>
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