TY  - BOOK
AU  - Friend,Graham
AU  - Zehle,Stefan
TI  - Guide to business planning
SN  - 1861974744
U1  - 658.4012 20
PY  - 2004///
CY  - Londres (Inglaterra)
PB  - The economist in association with Profile Books
KW  - Administración de empresas
KW  - Comportamiento organizacional
KW  - Planificación estratégica
N1  - Incluye referencias bibliográficas e índice
N2  - This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy0716/2006491701-d.html
ER  -