Incluye referencias bibliográficas e índices

Part I Introduction and cross-cultural research -- chapter 1 The history of consumer psychology / Cathrine V. Jansson-Boyd -- chapter 2 Cross-cultural consumption / Susan Forquer Gupta -- chapter 3 Globalization, branding and multicultural consumer behaviour / Carlos J. Torelli -- part Part II Consumer cognitionand perception -- chapter 4 Visual attention in consumer settings / J. Wesley Hutchinson -- chapter 5 Perception and consumption: Touch, multisensory integration and congruency / Cathrine V. Jansson-Boyd -- chapter 6 The role of procedural knowledge in consumer judgement and decision making / Robert S. Wyer, Jr. -- chapter 7 Unconscious cognition eects in consumer research / Claudiu V. Dimofte -- chapter 8 Capturing the consumer’s unconscious: Applying the implicit association test in consumer research / Dominika Maison -- part Part III Social perception, self, identity and well-being -- chapter 9 The self in consumption / Russell Belk -- chapter 10 Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far / M. Joseph Sirgy -- chapter 11 Social comparison processes in advertisement: On the relative sales-value of beauty / Michael Häfner -- chapter 12 Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle / Magdalena J. Zawisza -- chapter 13 Does size matter? Media inuences and body image / Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs -- chapter 14 The psychology of healthy eating / Lara Spiteri-Cornish -- part Part IV Social and cultural influences -- chapter 15 Political marketing: Theory and practice / Wojciech Cwalina -- chapter 16 Religion and consumer behaviour / Elizabeth A. Minton -- chapter 17 The psychological consequences of money for economic and social relationships / Tomasz Zaleskiewicz -- chapter 18 Young children as consumers: Their vulnerability to persuasion and its eect on their choices / Dick Mizerski -- part Part V Decision making, attitudes and behavioural research -- chapter 19 Framing eects in consumer judgement and decision making / Tobias Krüger -- chapter 20 Enhancing consumer behaviour with implementation intentions / Peter M. Gollwitzer -- chapter 21 The elaboration likelihood model: Understanding consumer attitude change / Jacob Teeny -- chapter 22 Transactions as tradeos between costs and benets / Bernadette Kamleitner -- chapter 23 Naïve theories about marketing and consumption in consumer inference / Hélène Deval -- chapter 24 What makes tomorrow’s gain worth today’s pain? Cognitive, motivational and aective inuences in consumers’ self-control dilemmas / Aparna A. Labroo -- chapter 25 Sex drive and consumer decision making / Rui Chen -- chapter 26 Ageing and consumer behaviour: Challenges and opportunities / Stephanie M. Carpenter -- part Part VI Products, branding preferences and sustainability -- chapter 27 Sustainability and consumer psychology / Eda Gurel-Atay -- chapter 28 Moving towards sustainable consumption: A psychological perspective on improvement of public transport / Margareta Friman -- chapter 29 The psychology of branding / Arnd Florack -- chapter 30 Aesthetics: Antecedents, underlying processes and behavioural consequences / Martin Reimann -- chapter 31 Anthropomorphism / Pankaj Aggarwal -- part Part VII Internet and electronic media -- chapter 32 Novel phenomena, evolving frameworks: Exploring social inuence in the online world / Rebecca Walker Reczek -- chapter 33 Representations of race, gender and sexual orientation in gaming content / Melody A. Stotler -- chapter 34 Personality-customized advertising in the digital environment / Sandra Matz.