Branded lives the production and consumption of meaning at work editado por Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola

Colaborador(es): Idioma: Inglés Detalles de publicación: Cheltenham (Inglaterra) Edward Elgar 2011Descripción: xiv, 201 páginas cuadros, gráficasISBN:
  • 9780857936226
  • 9781849800921
Tema(s):
Contenidos:
1. Introduction / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola -- 2. Considering the 'Bigger Picture': Branding in Processes of Financialization and Market Capitalization / Hugh Willmott -- 3. Be Who You Want To Be: Branding, Identity and the Desire for Authenticity / Christopher Land and Scott Taylor -- 4. The Branded Self as Paradox: Polysemic Readings of Employee-Brand Identification / Sandra Smith and Margo Buchanan-Oliver -- 5. The Trouble with Employer Branding: Resistance and Disillusionment at Avatar / Jean Cushen -- 6. Internalizing the Brand? Identity Regulation and Resistance at Aqua-Tilt / Stephanie Russell -- 7. Recruitment and Selection Practices, Person-Brand Fit and Soft Skills Gaps in Service Organizations: The Benefits of Institutionalized Informality / Scott A. Hurrell and Dora Scholarios -- 8. The Brand I Call Home? Employee -- Brand Appropriation at IKEA / Veronika V. Tarnovskaya -- 9. Appropriating the Brand: Union Organizing in Front-line Service Work / Melanie Simms -- 10. Employer Branding and Diversity: Foes or Friends? / Martin R. Edwards and Elisabeth K. Kelan -- 11. Placing Branding within Organization Theory / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola.
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Libro Claustro 4to piso Libro 658.827 B817b (Navegar estantería(Abre debajo)) Ej.1 Disponible 100140870
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Incluye referencias bibliográficas e índices

1. Introduction / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola -- 2. Considering the 'Bigger Picture': Branding in Processes of Financialization and Market Capitalization / Hugh Willmott -- 3. Be Who You Want To Be: Branding, Identity and the Desire for Authenticity / Christopher Land and Scott Taylor -- 4. The Branded Self as Paradox: Polysemic Readings of Employee-Brand Identification / Sandra Smith and Margo Buchanan-Oliver -- 5. The Trouble with Employer Branding: Resistance and Disillusionment at Avatar / Jean Cushen -- 6. Internalizing the Brand? Identity Regulation and Resistance at Aqua-Tilt / Stephanie Russell -- 7. Recruitment and Selection Practices, Person-Brand Fit and Soft Skills Gaps in Service Organizations: The Benefits of Institutionalized Informality / Scott A. Hurrell and Dora Scholarios -- 8. The Brand I Call Home? Employee -- Brand Appropriation at IKEA / Veronika V. Tarnovskaya -- 9. Appropriating the Brand: Union Organizing in Front-line Service Work / Melanie Simms -- 10. Employer Branding and Diversity: Foes or Friends? / Martin R. Edwards and Elisabeth K. Kelan -- 11. Placing Branding within Organization Theory / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola.

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