Entrepreneurship successfully launching new ventures Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University

Por: Colaborador(es): Idioma: Inglés Detalles de publicación: Boston (Massachusetts, Estados Unidos) Pearson 2016Edición: Quinta ediciónDescripción: xix, 568 páginas ilustracionesISBN:
  • 9780133797190 (5a.Ed.)
Tema(s):
Contenidos:
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
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Libro Bodega 5to piso Libro 658.11 B276e (Navegar estantería(Abre debajo)) 5a.Ed. Ej.1 Disponible 100153048
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Incluye referencias bibliográficas e índices y glosario

Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.

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