Prologue: an illustration of directed creativity -- Pt. I. Why bother learning about directed creativity? 1. The need for creative thinking in the pursuit of quality -- Pt. II. Some essential theory about directed creativity? 2. Definitions and the theory of the mechanics of mind. 3. Heuristics and models: attitudes, approaches, and actions that support creative thinking -- Pt. III. Methods and tools for directed creativity. 4. Three basic principles behind the tools of directed creativity. 5. Tools that prepare the mind for creative thought. 6. Tools that stimulate the imagination for new ideas. 7. Development and action: the bridge between mere creativity and the rewards of innovation.

This book targets the needs of individuals engaged in quality management activities and enables them to incorporate new skills into their daily work. The author presents a serious study of creativity and innovation targeted at the needs of professionals engaged in quality management activities. It will appeal to even the most analytical thinkers in quality. Creativity, Innovation, and Quality clearly articulates five reasons why practitioners of quality management should be interested in innovation and the three central principles that underlie all the tools of creativity. Once you know the principles behind the tools, you can generate your own methods for creative thinking that are uniquely suited for your specific needs.

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