Resistance to innovation its sources and manifestations Shaul Oreg y Jacob Goldenberg
Idioma: Inglés Detalles de publicación: Chicago (Estados Unidos) The University of Chicago Press 2015Descripción: 205 páginas ilustracionesISBN:- 9780226632605
Contenidos:
It's not the innovation, it's the adopter: why some people are more likely than others to resist. -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation. -- It's not what you introduce, it's how you do it: the process of innovation introduction. -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance. -- Lagging-innovation in disguise. -- Resistance and the dangers of negative word of mouth. -- The dual market affect.
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Claustro 4to piso | Libro | 658.4063 O661ri (Navegar estantería(Abre debajo)) | Ej.2 | Disponible | 100154187 | ||||||||||||
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Claustro 4to piso | Libro | 658.4063 O661ri (Navegar estantería(Abre debajo)) | Ej.1 | Disponible | 100154152 |
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It's not the innovation, it's the adopter: why some people are more likely than others to resist. -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation. -- It's not what you introduce, it's how you do it: the process of innovation introduction. -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance. -- Lagging-innovation in disguise. -- Resistance and the dangers of negative word of mouth. -- The dual market affect.