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The Anthropology of media a reader

Series: Blackwell readers in anthropology . 2 Publicado por : Blackwell Publishers (Malden (Massachusetts, Estados Unidos)) Detalles físicos: xi, 416 páginas ilustraciones ISBN:0631220941. Año : 2002
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Incluye referencias bibliográficas e índice.

Introduction 1 -- Kelly Askew -- Part I Seeing/Hearing is Believing: Technology and Truth 15 -- 1. The Medium is the Message 18 -- Marshall McLuhan -- 2. The Technology and the Society 27 -- Raymond Williams -- 3. On the Use of the Camera in Anthropology 41 -- Margaret Mead and Gregory Bateson -- 4. The Ambiguity of the Photograph 47 -- John Berger -- 5. Save, Save the Lore! 56 -- Erika Brady --Part II Representing Others 73 -- 6. The Gaze of Western Humanism 77 -- James C. Faris -- 7. The Color of Sex: Postwar Photographic Histories of Race and Gender 92 -- Catherine A. Lutz and Jane L. Collins -- 8. The Imperial Imaginary 117 -- Ella Shohat and Robert Stam -- 9. Complicities of Style 148 -- David MacDougall --Part III Representing Selves 157 -- 10. Hollywood and the USA 161 -- Hortense Powdermaker -- 11. Yoruba Photography: How the Yoruba See Themselves 172 -- Stephen F. Sprague -- 12. Relationships 187 -- Daniel Miller and Don Slater -- 13. Mediating Culture: Indigenous Media, -- Ethnographic Film, and the Production of Identity 210 -- Faye Ginsburg --Part IV Active Audiences 237 -- 14. Radio Texture: Between Self and Others 241 -- Jo Tacchi -- 15. The Tongan Tradition of Going to the Movies 258 -- Elizabeth Hahn -- 16. Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp 270 -- Don Kulick and Margaret Willson -- 17. "It's Destroying a Whole Generation": Television and Moral Discourse in Belize 286 -- Richard R. Wilk -- 18. National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City 299 -- Purnima Mankekar --Part V Power, Colonialism, Nationalism 323 -- 19. Image-Based Culture: Advertising and Popular Culture 327 -- Sut Jhally -- 20. The Global and the Local in International Communications 337 -- Annabelle Sreberny-Mohammadi -- 21. Media and Cultural Politics in Nicaragua, 1920-1956 357 -- David E. Whisnant -- 22. The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity 376 -- Lila Abu-Lughod.