000			01673cam a2200277 a 4500
005			20151030144239.0
008			151030s xxuao fr 001 0 eng d
020			_a0385512074
020			_a9780385512077
040			_aCO-BoUMC _cSaul Niño _dSaul Niño
041	0		_aeng
100	1		_aKelley, Tom _d1955- _973018
245	1	4	_aThe ten faces of innovation _bIDEO's strategies for beating the devil's advocate & driving creativity throughout your organization _cTom Kelly with Jonathan Littman
260			_aNew York (Estados Unidos) _bCurrency Doubleday _c2005
300			_axi, 273 páginas _bilustraciones, fotos
500			_aIncluye índice.
520			_aReveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
650	7		_aEfectividad organizacional _913904
650		7	_aInnovaciones tecnológicas _xAspectos sociales _936272
650		7	_aEfectividad en las organizaciones _913901
650		7	_aProductos nuevos _922462
690			_942736 _aAdministración de empresas
700	1		_aLittman, Jonathan _d1958- _973019
942			_2DEWEY _a16 _cLIBRO _e1 _h658.401 _mK293te
999			_c301673 _d301673