000			01903cam a2200313Mi 4500
001			ocn690832985
003			Co-BoUCM
005			20211105120837.0
008			170915s2009 xxuao r 001 0 eng d
020			_a9781576603505 (2a. Ed.)
035			_a(OCoLC)690832985
040			_aCO-BoUCM _bspa _cSandra Palacio _dSandra Palacio
041	0		_aeng
100	1		_aClifton, Rita _987186
245	1	0	_aBrands and branding _cRita Clifton ; con Sameena Ahmad ... [y otros]
250			_aSegunda edición
260			_aNueva York (Estados Unidos) _bBloomberg Press _c2009
300			_axvii, 284 p páginas [16] láminas _bilustraciones, fotografías
490	0		_aThe economist
505	0	0	_gIntroduction _rRita Clifton -- _tWhat is a brand? _rTom Blackett -- _tThe financial value of brands _rJan Lindemann -- _tThe social value of brands _rGiles Gibbons -- _tWhat makes brands great _rJez Frampton -- _tBrand strategy _rIain Ellwood -- _tBrand experience _rShaun Smith -- _tVisual and verbal identity _rTony Allen, _rJohn Simmons -- _tBrand communications _rPaul Feldwick -- _tThe public relations perspective on branding _rDeborah Bowker -- _tBrand protection _rAllan Poulter -- _tGlobalisation and brands _rSameena Ahmad -- _tBranding in asia _rJonathan Chajet -- _tFrom elephant to tiger : brands and branding in india _rMax Raison -- _tBranding places and nations _rSimon Anholt -- _tBrand 2.0 : brands in a digital world _rAndy Hobsbawm -- _tAn alternative perspective on brands : markets and morals _rDeborah Doane -- _tThe future of brands _rRita Clifton.
650	1	7	_aMarcas de empresas _918979
650	2	7	_aImagen y diseño corporativo _917180
650	2	7	_aCultura corporativa _912394
650	2	7	_aProductos de marca _939814
650	2	7	_aAdministración de empresas _9435
700	1		_aAhmad, Sameena _987187
942			_2DEWEY _cLIBRO _a16 _e2 _h658.827 _mC639bb
999			_c307104 _d307104