000			01427cam a2200241 i 4500
005			20171012122333.0
008			171003s2015 xxua r 001 0 eng d
010			_a2014033480
020			_a9780226632605
040			_aCO-BoUCM _bspa _cSandra Palacio _dSandra Palacio
041	0		_aeng
100	1		_aOreg, Shaul _d1970- _987477
245	1	0	_aResistance to innovation _bits sources and manifestations _cShaul Oreg y Jacob Goldenberg
260			_aChicago (Estados Unidos) _bThe University of Chicago Press _c2015
300			_a205 páginas _bilustraciones
505	0		_tIt's not the innovation, it's the adopter: why some people are more likely than others to resist. -- _tWhat's in it for me, and what do i have to lose? : practical reasons for resisting innovation. -- _tIt's not what you introduce, it's how you do it: the process of innovation introduction. -- _tWhere and when is the innovation introduced? : the role of innovation context in the emergence of resistance. -- _tLagging-innovation in disguise. -- _tResistance and the dangers of negative word of mouth. -- _gThe _tdual market affect.
650	1	7	_aInnovaciones _917712
650	2	7	_aInnovaciones tecnológicas _xAspectos sociales _936272
650	2	7	_aInnovaciones tecnológicas _xAspectos psicológicos _987478
700	1		_aGoldenberg, Jacob _d1962- _987479
942			_2DEWEY _cLIBRORESER _a16 _e1 _h658.4063 _mO661ri
999			_c307271 _d307271