000			03431cam a2200457Mi 4500
001			ocn961899773
003			Co-BoUCM
005			20250117084441.0
006			m o d
007			cr |||||||||||
008			181031s2016 nyu o 000 0 eng d
010			_a 2015019451
020			_z97812920166419781292402727
020			_z1292016647
020			_z1292016647
020			_a9781292016627 (7a.Ed.)
020			_z1292016620
020			_z9781292402727 (9a.Ed.)
029	1		_aNLGGC _b412829614
035			_a(OCoLC)961899773 _z(OCoLC)944022839 _z(OCoLC)990742697
040			_aCo-BoUCM _bspa _cSaul Niño _dDavid Moreno (modificó)
041	0		_aeng
100	1		_aSaunders, Mark _d1959- _994292
245	1	0	_aResearch methods for business students _cMark Saunders, Philip Lewis, Adrian Thornhill
250			_a9a. Ed
260			_aHarlow _bPearson _c2023
300			_axxv, 860 Páginas
504			_aIncluye referencias bibliográficas e índices
505	0		_aCover; Title Page; Copyright Page; Brief Contents; Contents; How to use this book; Preface; Contributors; Publisherâ#x80;#x99;s acknowledgements; Chapter 1 Business and management research, reflective diaries and the purpose of this book; Learning outcomes; 1.1 Introduction; 1.2 The nature of research; 1.3 Business and management research; 1.4 The research process; 1.5 Keeping a reflective diary or research notebook; 1.6 The purpose and structure of this book; 1.7 Summary; Self-check questions; Review and discussion questions
505	8		_aProgressing your research project: Starting your reflective diary or notebookReferences; Further reading; Case 1: Researching buyerâ#x80;#x93;supplier relationships; Self-check answers; Chapter 2 Formulating and clarifying the research topic; Learning outcomes; 2.1 Introduction; 2.2 Attributes of a good research topic; 2.3 Generating and refining research ideas; 2.4 Turning research ideas into research projects; 2.5 Writing your research proposal; 2.6 Summary; Self-check questions; Review and discussion questions; Progressing your research project: From research ideas to a research proposal
505	8		_aCase 4: Chinese tourists and their duty-free shopping in GuamSelf-check answers; Chapter 5 Formulating the research design; Learning outcomes; 5.1 Introduction; 5.2 Choice and coherence in research design; 5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods research design; 5.4 Recognising the purpose of your research design; 5.5 Choosing a research strategy or strategies; 5.6 Choosing a time horizon; 5.7 Establishing the ethics of the research design; 5.8 Establishing the quality of the research design; 5.9 Taking into account your role as researcher
520			_aResearch Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
546			_aTexto en inglés
650		7	_aNegocios _xInvestigaciones _920172
650		7	_aNegocios _xProcesamiento de datos _9177977
650		7	_aAdministración de empresas _9435
700	1		_aLewis, Philip _d1945- _994293
700	1		_aThornhill, Adrian _994294
942			_2DEWEY _a16 _cLIBRO _e9 _h650.072 _mS257r _n0
999			_c310664 _d310664