000			01756nam a2200253Ia 4500
008			130821s2011 xxua gr eng
020			_a9780071752633
040			_aCo-BoUCM _bspa
041	0	0	_aeng
100	1		_aMacy, Beverly _9160600
245	1	4	_aThe power of real-time social media marketing how to attract and retain customers and grow the bottom line in the globally connected world _cBeverly Macy, Teri Thompson
260			_aNueva York (Estados Unidos) _bMcGraw-Hill _c2011
300			_axxii, 244 páginas _bilustraciones
500			_aIncluye índice.
505	0		_tReal-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into 33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
650	0	4	_aAdministración de empresas _9435
650	0	4	_aComercio electrónico _911200
650	0	4	_aMercadeo por internet _919325
650	0	4	_aMercadeo _919305
650	0	4	_aRedes sociales _923250
700	1		_aThompson,Teri _9160601
942			_cLIBRO _a16 _e1 _mM177p _2DEWEY _h658.872
999			_c40320 _d40320