| 000 | 00748nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 130821s2013 xxua gr eng | ||
| 020 | _a9780071801133 | ||
| 040 |
_aCo-BoUCM _bspa |
||
| 041 | 0 | 0 | _aeng |
| 100 | 1 |
_aSafko, Lon _9160602 |
|
| 245 | 1 | 4 |
_aThe fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing _cLon Safko |
| 260 |
_aNueva York (Estados Unidos) _bMc Graw Hill _c2013 |
||
| 300 |
_axxi, 265 páginas _bilustraciones |
||
| 504 | _aIncluye índice. | ||
| 650 | 0 | 4 |
_aAdministración de empresas _9435 |
| 650 | 0 | 4 |
_aComercio electrónico _911200 |
| 650 | 0 | 4 |
_aComportamiento del consumidor _911290 |
| 942 |
_cLIBRO _a16 _e1 _mS128f _2DEWEY _h658.84 |
||
| 999 |
_c40330 _d40330 |
||