000			01844nam a2200289Ia 4500
008			130821s2006 xxua gr eng
020			_a1593374968
020			_a9781593374969
040			_aCo-BoUCM _bspa
041	0	0	_aeng
100	1		_aKennedy, Dan S. _d1954- _9165926
245	1	4	_aThe ultimate marketing plan find your hook, communicate your message, mark your mark _cDan S. Kennedy
250			_a3rd ed.
260			_aAvon (Massachusetts, Estados Unidos) _bAdams Business _c2006
300			_ax, 229 páginas _bgráficas
500			_aIncluye índice.
505			_aHow to get maximum value from this book. -- Preface. -- Step 1. Putting together the right message. -- Step 2. Presenting your message. -- Step 3. Picking the right targets. -- Step 4. Proving your case. -- Step 5. Putting your best foot forward. -- Step 6. Getting free advertising. -- Step 7. Malibuism--becoming hot. -- Step 8. "Poor boy" marketing strategies. -- Step 9. Maximizing total customer value. -- Step 10. Fueling word-of-mouth advertising. -- Step 11. Creating short-term sales surges. -- Step 12. New marketing technologies. -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center. -- Step 14. Avoid employee sabotage : getting employees on the same page. -- Step 15. Hiring and firing the experts. -- How to get more information from the author?. -- Resource directory.
650	0	4	_aAdministración de empresas _9435
650	0	4	_aAdministración de mercadeo _98558
650	0	4	_aAdministración de ventas _98582
650	0	4	_aMercadeo _919305
650	0	4	_aPromoción de ventas _922559
650	0	4	_aPublicidad _922914
856	4	2	_zTabla de Contenido _uhttp://www.loc.gov/catdir/toc/ecip0518/2005026071.html
942			_cLIBRO _a16 _e3 _mK351u _2DEWEY _h658.802
999			_c63819 _d63819